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Bulletproof clothing designers say US demand is on the rise

 

A Florida husband and wife duo who developed a fashion line of bulletproof clothing say they have seen the demand for their products in the U.S. increase exponentially — and amid growing security concerns, they believe the market still has untapped potential.

Miguel Caballero created MC Armor, a branch of his Colombian based company that focuses on ballistic-resistant clothing that includes items from jackets and accessories to children’s apparel. Leading the U.S. market efforts is his wife, Carolina Ballesteros.

“It’s fashion,” Ballesteros told ABC News. “But it’s fashion with protection.”

Since starting the business in 1992, Ballesteros said the profile of MC Armor’s customers has already changed. “Now we get a lot more celebrities and politicians,” she explained.

Ballesteros, who bravely showed off the effectiveness of their clothing by taking a bullet to her chest, said she and her husband decided to expand their Mexico and Colombia-based boutiques to the U.S. because “we felt it was the moment.”

“The U.S. has a lot of guns, and it’s part of the culture,” Ballesteros said. “But we participate in the defense and security industry and we want to save lives. So as soon as we see something as a shooting, a massive shooting, we need to be there.”

The U.S. market alone has proven highly lucrative for the couple. With an estimated 3 million American gun owners, it is one of the largest markets for gun accessories.

One South Florida gun store owner, David Johnson, said he has been selling ballistic accessories to a wide array of customers recently. Read more

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Bulletproof clothing designers say US demand is on the rise

Bulletproof clothing designers say US demand is on the rise